Rhetorical question about cashback and loyalty.
Just recently, many shoppers in Russia enjoyed their "cashback rubles" and points in numerous trendy stores with beautiful Western logos.
Today, all their loyalty savings and discount purchasing plans have melted like a spring snow. Well-known brands "suspended" not just their activities, but also ruined the whole customers' bonus savings.
The consumer's question is: was it worth getting involved in the marketing games of international sellers knowing that this is always match fixing one-sided game?
The question is rhetorical.
What did you say? Was it loyalty or something else?
So far, only one thing is clear. The corporate battle for consumer loyalty seems to have gained its maximum momentum. Once the tachometer red zone achieved, the arrow rapidly flew down, threatening the mechanism with jamming...
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