/category/enthoughts/

THOUGHTS ALOUD

Augmented Geomarketing: The Start of a New Era or Just an Evolution?

For decades, retail marketing has relied on advertising to a wide audience.

It has usually been used in combination with personalization, mostly implemented through loyalty programs. Thanks to advanced automation, retail marketing has gained valuable improvements toward Big Data and a deeper personalization through geo-location.

The retail market has had a steady frictionless development with next to no shocks. It has always gravitated towards centralization and globalization. This was largely accompanied by the concentration of production in convenient, profitable regions and well-developed global logistics. But with the advent of the COVID pandemic, sharper international confrontation, and the emergence of political upheavals, this calm long-term evolution was been disrupted.

In the 20th century, politics was driven by business. But 21st century turned everything upside down — business became dependent on politics, and many decisions became irrational from the business point of view.

Globalization has focused businesses on main growth drivers consisting of concentration and unification of production, international logistics, and advertising aimed at the max coverage of a consumer audience. High-tech solutions for loyalty and personalization remained must-have elements complementing the advertising opportunities.

With the disrupted supply chains and, as a result, the disordered production-supply process, fundamental localization begins to come to the fore.

This concerns both production and sales, which I already mentioned in my article a little over a year ago. Whether you like it or not, the entire global manufacturing and sales ecosystem will now be restructured and move towards a de-globalized structure.

And here are the harbingers of the upcoming changes:

“Staying within the broader retail space, it is instructive to recall that the market’s reaction to Q1 results from Amazon AMZN, eBay, and Expedia EXPE was similar to the recent beating Target and Walmart took.Multiple factors are at play here, ranging from merchandising missteps and failure to accurately read evolving consumer behavior, to coming up short in responding to an admittedly tough operating environment characterized by rising costs. The consumer is still very healthy, supported by low debt loads, adequate savings, and rising wages as a result of a tight labor market.”
Yahoo Finance, May 20, 2022

Indeed, why, for example, do they need to bring a container of gears from China and then store them in a warehouse in the hope of selling them out in a reasonable time if the same gears can be printed by demand on a local 3D printer and delivered as the fresh product to consumers? That’s a rhetorical question.

Over time, the combination of local production’s cost and reliability will become more attractive than the existing global manufacturing, and the picture of the world will start changing noticeably.

Retail will not be able to stay away from these changes, which will affect all — production, logistics, promotion, and sales. The likely scenario in this evolution will be a gradual transition from global marketplaces to localized business processes and structures. The success of “convenience stores” is just the first tiny step. Having discovered all the advantages of the new model, businesses shall rush to the development of Geoservices. And this is where advanced Maps-based services shall come in.

Maps are suitable for supporting localization like no other. However, the strong potential of Maps has not yet been exploited as existing providers continue to rely on a traditional advertising model that remains too static and even archaic for the modern socially oriented and personalized sales. By the way, geo-location is an integral part of personalization.

[background]
Geomarketing based on Maps (Maps Marketing) is a process where businesses include relevant information in their Google My Business profile (or similar tools of competitive Maps services), like hours of service and customer reviews, to rank higher in search results. Ranking higher in search results, in turn, increases business visibility and drives revenue.

Such an approach is limited to the “directory model” and does not bring the direct interaction between sellers and buyers on Maps. This is due to an advertising business model which has been chosen for the Maps Marketing service. The modern Maps Marketing model assumes the advertising channel is fully controlled by the service provider and sold to customers in a limited volume.

The main drawback of the existing Geomarketing services based on Maps is an inability to encapsulate the existing retail marketing tools. In simple terms, while remaining a convenient reference book, Maps are still badly optimized for consumers and poorly integrated with retailers.

To overcome these frictions, FINSTICK Innovations has developed the Augmented Geomarketing technology based on customer-centricity and improved integration with retailers, from individuals to established businesses.
Augmented Geomarketing technology makes it possible to migrate from the old centralized Maps Marketing service model to a decentralized ecosystem which is much better adapted for answering the daily needs of buyers and sellers.

Augmented Geomarketing brings the possibility of direct interaction between suppliers, sellers and regional or even proximity customers motivated to purchase. In addition to a new direct marketing channel, businesses shall gain an option of connecting additional sales tools, such as bonuses and privileges, reviews and ratings, or any other interaction scenarios, such as coupons and lotteries.

Here is an example showing the main difference between traditional Maps Marketing and the Augmented Geomarketing technology:


The default existing Maps data set is of a general and reference nature. Augmented Geomarketing brings an option of real-time update of the offer (middle screenshot), and if necessary - provides the extended information or executes extra marketing scenarios through the URL (right screenshot).

It is important that with Augmented Geomarketing, informing potential customers is a dynamic process. It is carried out by the seller or the supplier instead of the Maps service provider. At that time, the Maps service provider (Google, Yandex, or any other) moves from the “advertising revenue model” to the “service revenue model “, which has a much greater business potential.
Also, a significant improvement is that the relevant first-hand information well demanded by consumers here and now, is visualized on top. The old-fashioned static directory still remains but, it just goes one level below.

You can dispute the feasibility of this approach but for a quick assessment, it is worth remembering the development of social networks and the subsequent transformation of the advertising models and methods of promotion.

We are on the verge of a new de-globalized and decentralized era where the role of localized production and services in combination with socially-oriented sales will progressively strengthen.

And Augmented Geomarketing has every chance of becoming a window of opportunity for business in these challenging transformation times.

By Juli Kuznetsov, FINSTICK Innovations
Originally published at https://hackernoon.com on June 2, 2022.
Read my other hackernoon stories here

USECASE: Best Selling Of A Morning Catch

I like fish and I always look forward to cook the morning catch.

Therefore, when I go for a seaside holidays, I make sure to explore the neighborhood, finding out where they sell a fresh local seafood.

But in some areas, the catch highly depends on the season and even weather conditions. Therefore, visiting fishermen's huts and outlets is a kind of a lottery. Once I've failed to buy a morning catch after visiting an outlet for the third time. "Write down my mobile number," a bored saleswoman told me.

The next time calling her, I've heard: "Yes, today everything is there, move faster to grab something and don’t bother me anymore, because I already have a queue!".

Amazing business with fishermen!
First, the fishing is the “as lucky” process. And then, selling the catch under a marketing scheme of the same kind.

But what if the outlet is far outside of the tourist area? Therefore, fishermen prefer to quickly hand over their catch to dealers and those buyers who got to the port on time. Everyone else gets fish from supermarkets and restaurants. Often not that fresh catch as desired.

And this is where Liquid Bonus LiqBon™ with its Augmented Geo Marketing capability can come to the rescue. This time I do not mean bonus points or likes, although this would not hurt.

Fishermen's outlets and their customers would greatly benefit from the interactive LiqBon™ community map that makes it easy to check for the real time offer.

Is there a difference between the interactive LiqBon™ community map and Google Maps? The main difference from Google is that each seller independently updates the point of sale information and the offer of the day. For example, here is the difference between two versions of the fisherman's outlet geolocation points:

You can see that while displaying colorful up-to-date general information about the outlet, Google Maps are unable to inform on the actual offer. This is a fundamental feature designed to monopolize the marketing channel while minimizing its moderation cost.

Indeed, is it possible to centrally control all changes of all objects plotted on the map? Of course not! But there is a healthy solution. We call it Augmented Geo Marketing.

Within the Liquid Bonus LiqBon™ community, subject to the self-moderation, maps-based Augmented Geo Marketing is not only viable, but also extremely efficint, allowing us to transfer geoservices to a qualitatively new level of usability. The use case related to the sale of the morning catch is a vivid confirmation.

Please do not hesitate to visit Gogle Play for downloading and installing the free "LiqBon™ Pouch" app for Android in order to

  • smoothly manage your sales and marketing if you are a seller
  • or
  • always have the first hand best deals if you are a buyer

Please visit us at Club LiqBon™ for getting further information on Liquid Bonus LiqBon™ ecosystemand its evolution.

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Customer Loyalty, Economic Wars And Social Selling: Is There A Correlation?

Quite recently, in the era of chasing consumers, the marketing term "bargain purchase" became synonymous to "we will pay for your participation", but now the situation is rapidly changing. The retail market has entered the era of turbulence and inflation.

Against the backdrop of uncertainty and rapidly changing situation with pricing and demand, retail chains are increasingly canceling discounts and suspending their customer loyalty programs.

At the same time, social selling is gaining popularity very quickly, taking buyers away from the frictional offline retail.

A serious information tsunami caused by restrictions for international IT-giants in their ability of getting a cake and its topper cherry of the social sales in Russia is the vivid example of huge interest in the topic of both sellers and buyers.

Analysts compete in forecasts, but it is already clear that what had been happening recently will never happen again.

Broken economic ties between countries and regions, forcibly interrupted supply chains shall aim at giving a new impetus to the development of a decentralized ecosystem of online trade and social commerce, along with the Internet systems supporting them.

Let's avoid finding the beneficiaries since they will soon declare themselves.

Today it seems to be very important to understand what is happening and adapt to new conditions as soon as possible.

Can the concept of loyalty programs with its corporate tools like loyalty points, miles and other business-centric incentives keep its positive trend? Time will show, but for now, many businesses are forced to get survived first.




If you have enjoyed the article and you already have a LiqBon™ Pouch, please leave us your like with LiqBon™. After all, this is not just blah-blah as an unsubstantiated feedback. The LiqBon-reward is much more valuable for the author and better feeling that the work was not in vain. THANK YOU

Do you still have no LiqBon™ rewards and a pouch for getting them? So please download the mobile app and get your initial LiqBon™ capital right now!


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Rhetorical question about cashback and  loyalty.

Just recently, many shoppers in Russia enjoyed their "cashback rubles" and points in numerous trendy stores with beautiful Western logos.

Today, all their loyalty savings and discount purchasing plans have melted like a spring snow. Well-known brands "suspended" not just their activities, but also ruined the whole customers' bonus savings.

The consumer's question is: was it worth getting involved in the marketing games of international sellers knowing that this is always match fixing one-sided game?

The question is rhetorical.

What did you say? Was it loyalty or something else?

So far, only one thing is clear. The corporate battle for consumer loyalty seems to have gained its maximum momentum. Once the tachometer red zone achieved, the arrow rapidly flew down, threatening the mechanism with jamming...


Donate your valuable like to the author


If you have enjoyed the article and you already have a LiqBon™ Pouch, please leave us your like with LiqBon™. After all, this is not just blah-blah as an unsubstantiated feedback. The LiqBon-reward is much more valuable for the author and better feeling that the work was not in vain. THANK YOU

Do you still have no LiqBon™ rewards and a pouch for getting them? So please download the mobile app and get your initial LiqBon™ capital right now!

Post-COVID marketing: how to fix up the business went through hell in a handbasket.

Ad on the backpack: «I shall bring your grocery order in 10(15) minutes.»


The notion of «business going to hell» is most of all suited to retail and manufacturing businesses during the COVID pandemic and current post-covid aftershocks. Periodic lockdowns and the use of QR codes to access public areas, breaking economic ties are quickly taking the wind out of retailers' sails. Meanwhile, large production sites face supply problems caused by progressively more complicated supply chain and price-rising logistics for delivering and distributing final products.

But the main problem lies not even in the very fact of restrictions and simulated frictions, but in the fact that no one can say how long all this will last and what new exotic measures will be invented and implemented at the politicians' initiative.

Well-informed retail market players have quickly begun building a virtual online infrastructure that can hoover customers from the traditional offline retail sector. While others mechanically continued to rely on offline stores and live communication with customers. Indeed, in recent years we have seen the emergence of online retail projects calling themselves «marketplaces» and «ecosystems». These seeming niche services have quickly become market leaders in terms of growth and revenue, overnight becoming influential players determining the further development of the retail infrastructure.

The so-called «marketplaces» and «ecosystems» are essentially retail aggregators, which are now making the lion's share of funding in the warehouse system and delivery infrastructure. According to modern market trends, all this should ensure that «big retail» has a dominant and even monopoly position in the retail market forever.

While cooperating with «big retail,» manufacturers also need to restructure their business processes.

But it is quite possible that the well-known globalization era has already started going behind. Huge offline shopping mall networks can finally disappear from the retail scene by mimicking into chains of convenience stores. It may also turn out that large production hubs will become inefficient due to the fact that global logistics will be more complicated and expensive than the production itself, and production will become more profitable in the consumers' convenient proximity.

And this is a potential window of opportunity not just for large manufacturers and retailers who managed to tackle the challenges quickly. It is also a chance for numerous business enthusiasts who have already begun to produce a dream product or service but have faced additional difficulties caused by limited opportunities for qualified marketing and sales.

Indeed, online retail aggregators have long been extremely friendly to sellers. Just think of the well-known and completely free online «ad boards», «price guides» and even social networks. But over time, they launched monetization while building obstacles with a dedicated set of paid services for its overcoming. Though and the very right to be present on the marketplace. What is not the "cost of the shelf" in offline retail?))

A whole industry of experts and assistants for working with online marketplaces is emerging today. And it’s not without reason.

Business with online retail aggregators is getting more and more complicated and expensive. Therefore, a new market niche for marketplace cooperation exerts appears. There's no need to go far for examples - what are the requirements for printing packaging labels. Sometimes, before cooperating with the marketplace, a small business or entrepreneur has to buy a new printer and master the required software. Otherwise, one has to pay an "online sales consulting" fee.

Can entrepreneurs and small businesses make efficient sales bypassing intermediaries? Of course, they can!

Most small retailers, farmers, and manufacturers are now limited to a facade sign and roadside banner. Even such marketing allows you to run a business, but why not try your hand at actively promoting your product or service? "It is very troublesome and expensive" - answer the majority of smaller retailers and manufacturers.

In FINSTICK Innovations, we have spent several years trying to solve this problem. As a result, we have designed the «Liquid Bonus LiqBon™» solution, allowing you to try yourself in the role of a professional marketer simply, quickly, and completely free of charge.

By installing the mobile application «LiqBon™ Pouch,» every seller or manufacturer shall get the following:
(1) The starting «bonus capital» for your first marketing campaign;
(2) The point of sales on the interactive map with its brief description, offer of the day, and a link to the Internet resource, if any;
(3) Loyal customers dased at actual availability from the point of sale or production site.

Without denying the importance of global sales, we believe that the activation and optimization of local sales shall allow the business to develop regardless of external conditions.

The efficient local sales shall allow:
- increase margins by reducing intermediary costs and promotion;
- diversify sales channels to reduce business risks associated with complex logistics and dependence on partners represented by bigger retail chains and marketplaces

Achieving these goals will certainly enable small businesses to become stronger, more stable and more efficient in comparison with competitors. And this is more important than ever during the period of restrictions and the risk of reaching the point of no return from the economy-hell, caused by rather negative administrative impact and losses than business mistakes.

Download the LiqBon™ Pouch, try it yourself and discover that retail marketing and local sales optimization is not as difficult as it seems at first glance.

PS.: In a rapidly changing world and facing the global shocks caused by the covid pandemic and political risks, it becomes important to navigate in time and rebuild the business in such a way as not only to minimize possible losses but also to benefit from the happening.
In FINSTICK Innovations, we develop and market innovative products and services, helping a wide range of users stay at their best even in the most difficult times. Share your problems with us, and we will find suitable solutions together!

PPS.: Please do not hesitate to share this article with those who may need a cheaper marketing solution or want to optimize a personal shopping experience.


Donate your valuable like to the author


If you have enjoyed the article and you already have a LiqBon™ Pouch, please leave us your like with LiqBon™. After all, this is not just blah-blah as an unsubstantiated feedback. The LiqBon-reward is much more valuable for the author and better feeling that the work was not in vain. THANK YOU

Do you still have no LiqBon™ rewards and a pouch for getting them? So please download the mobile app and get your initial LiqBon™ capital right now!


Today, more than ever, we are missing associates and adeptors for improving the ecosystem and telling about its benefits. Therefore, we are looking for allies and regional associates who would soon become respected and influential members of the LiqBon™ driven public retail community.
Please forward this press release to at least ten people you know who might be interested in it or who may find Liquid Bonus ecosystem useful to their business.
We truly believe in the power of community. We also believe that small retailers and manufacturers can compete with the fat cats of the larger retail business by joining a free ecosystem consolidating smaller retailers and consumers. Please email us your suggestions for improving the service and your articles / opinions for publication in our blog LiqBon™, and stay tuned to our Telegram or Twitter for getting our latest news and updates

Also do not hesitate to join our Telegram discussion group. You can also join our design, development, or promotion environment to make a feasible contribution to the Liquid Bonus™ development. Please email us your suggestions on how you can help the LiqBon™ ecosystem becoming more convenient and attractive so we can qualify which team yo can join.

We are looking for active regional coordinators who can become leaders of the LiqBon™ community in their region or even country.

Join us, and we will DO TOGETHER!


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MARKETING POST-COVID: COMMENT RESTAURER UNE ENTREPRISE QUI DESCEND EN ENFER.

POST-COVID-MARKETING: WIE MAN EIN UNTERNEHMEN WIEDERHERSTELLT, DAS AUS DER HÖLLE FLIEGT .

MARKETING POST-COVID: COME RECUPERARE UN BUSINESS CHE VOLA DALL'INFERNO .

MARKETING POST-COVID: CÓMO RECUPERAR UN NEGOCIO SALIDO DEL INFIERNO.

MARKETING PÓS-COVID: COMO RECUPERAR UM NEGÓCIO VOANDO DO INFERNO.

COVİD SONRASI PAZARLAMA: CEHENNEMDEN İŞ NASIL GERİ ALINIR .

ΜΑΡΚΕΤΙΝΓΚ ΜΕΤΑ COVID: ΠΩΣ ΝΑ ΕΠΙΣΤΡΕΨΕΙΣ ΤΗΝ ΕΠΙΧΕΙΡΗΣΗ ΑΠΟ ΤΗΝ ΚΟΛΑΣΗ .

How do loyalty programs [un]work?

Loyalty Games

Discount and loyalty programs were invented more than one century ago. Once upon a time, customers were given metal tokens and stamps issued by a different shop. In those distant times, people lived settled and traveled, at best, on horseback. They were going, by modern standards, not on a trip, but rather on a walk.

Since then, a lot has happened. But the want to stimulate sales, and ideally, to tie the buyer to the retailer, has remained. And, oddly enough, the methods in their essence have not changed significantly. Every store or retail chain strives to achieve pure customer loyalty. So they spend extraordinary amounts of money on developing CRM and loyalty programs, making changes to IT systems and cash desks, issuing plastic cards, mobile applications, and distributing them among customers, forgetting that such systems work great just in case no one else is doing it and become a real disaster for customers as soon as every retailer starts doing roughly the same... or almost every retailer because not everyone has enough resources to implement complex and expensive IT systems.

The sophisticated reader will probably notice that the era of plastic cards is already in the past. And today, everyone has a mobile to store numerous loyalty card numbers, and many retailers have already abandoned cards altogether and switched to mobile numbers and applications.

Yes, this is true. The point «issuing plastic cards and distributing them among buyers» is rapidly disappearing from the long list of necessary, and the user experience is becoming much more successful.
But in the era of mobile applications, illiquid points remain illiquid, no one canceled the arbitrariness of retail, and the accumulated bonus points continue to be revoked or depreciated at the command of «the boss of the whole loyalty» of the retail chain or airline.

The «loyalty» turned out to be bizarre. It seemed that retail built the system in the buyer's interests, who would stay with the store, chain, or airline in gratitude for the special treatment. But the result is we wanted the best, yet it turned out as always. Once feeling a donkey carrot, the buyer turned away from the offered gingerbread of points and miles while gravitating towards promotions with the money-up rule.

The idea behind the Liquid Bonus™

The idea of the “Liquid Bonus” as the unified token into which you can transfer your points, miles, and other rewards provided by retail chains, stores, and airlines, has appeared instantly. But it took a long time to find a solution that would not become another partnership or coalition of several sellers. You can come up with a new elegant solution that will bring success and money but will not change the essence. This time, my goal was not common for a business innovator.

For the Liquid Bonus™ to become attractive to buyers and retail chains, it must be truly global, i.e., it shall work not only with the majority of sellers but also be widely accepted in different countries. This tool should not interfere with the process already established by retailers or loyalty coalitions for their loyal customers. And it should not share any customer data accumulated in the loyalty program of an individual retail chain or loyalty program. At the same time, I thought, LiqBon™ must ensure trustful relationships between the participants in the system, even if initially they have no trust in each other at all and even some are direct competitors. By joining such a system, retailers and manufacturers would be able to expand the capabilities of their CRM systems while eliminating the worst drawback of existing loyalty programs - the periodic expropriation of accumulated loyalty points and miles.

But it turned to be that the major retail market players are not ready for "loyalty reward roaming" service today. Well, this is old news for me. Many years ago, when the author worked for the emerging mobile telecommunications industry, telecom operators did not want "to share their subscribers and profits with competitors" either. But later on, the network and international roaming appeared, which in some places began to generate even better revenues than intranet telco services. So I am strongly sure there is more to come!

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Do you believe in the idea of a “loyalty reward roaming” service?

If yes, please join our community or follow our discussion group to provide your input in improving the Liquid Bonus™ ecosystem or connecting new consumers, manufacturers and service providers, shops, and merchants to it, so that everyone can enjoy shopping and selling with less intermediary frictions!

Liquid Bonus™ Ecosystem Is Useful For Merchants In Tourist Regions.

Istanbul and Dubai, Cairo and Bangkok, Paris, London, Seattle, and many other touristic cities and regions need instant post-pandemic access to potential buyers more than ever. If retail chains, hotels, and logistic companies are already conducting customer acquisition campaigns to return their customers, for hundreds and thousands of small outlets, from private stores to melons and gourds, from cafes and dentist offices to beauty parlors and domestic workers, the activity to attract customers often comes down to installing an advertising banner next to the road.

The first community-driven bonus reward ecosystem «Club LiqBon™» is aimed at changing the established practice and raising the marketing capabilities to a new modern level for even smaller retail market players.

Indeed, thanks to the Liquid Bonus™ reward ecosystem, every entrepreneur can quickly and easily publish the outlet and its daily offer to the interactive community map. Moreover, the personal marketing campaign for attracting customers can be launched at any time and it shall cost nothing at all. Just install and set up your mobile LiqBon™ Pouch application and announce: «Today we accept LiqBons™ against discount», or: «Whoever bought a watermelon today, shall also have an extra thanks weighing 100 LiqBons™.» It is all simple and fast as it has never been before!

Of course, this is not the usual classic loyalty program. Every task requires its own solution though. The Liquid Bonus™ ecosystem relying on LiqBon™ rewards has its particular properties, which are sure to become useful for most merchants, manufacturers, and consumers. Give it a try and share your successes with the community, it's totally free!

LiqBon™ Reward Is The Multipurpose Electronic Tip

Have you ever faced a situation when you were well served in a large supermarket, but you've failed to valuably thank the employee who made your shopping pleasant? And this has happened just because it was inappropriate to thank by cash, or there was just a credit card in your pocket, and the shop does not provide any other way to thank the employee with something more significant than just the words "thank you".

The digital Liquid Bonus™ reward is the perfect tool for such a situation. First of all, it is very convenient. If you just scan the QR address of the recipient's pouch from the phone, badge, or business card, you can donate your LiqBon™ - tip right away, or, for example, while queueing at the checkout. Secondly, it is interoperable and does not depend on the retail network. All Liquid Bonus™ rewards that have been received as your tokens of gratitude, could be freely disposed of elsewhere and at the own discretion of the recipient.

The Main Properties of the Liquid Bonus™ Rewards.
Free To Earn

There are no limits on the transfer of Liquid Bonuses™ inside our community-driven bonus ecosystem. Every person, store, trader, manufacturer, or supplier can earn LiqBons from anyone and grant them to anyone else. The only limitation for granting LiqBons is their amount in your pouch. Every LiqBon™ Pouch owner is totally free to choose what and how much to share from the available Liquid Bonuses™.

Free To Accumulate

Did your illiquid miles or points disappear because the airline or supermarket just didn't want to store them in their CRM system? This is a common event for an existing corporate customer reward system because when issuing reward points, the seller never grants the exclusive rights to store and to redeem them for rewards. That is why we call them "illiquid".

Your accumulated LiqBon™ rewards cannot be nullified since they are stored in a global registry where absolutely all operations are recorded so they can not be just erased. Indeed, all pouches and transactions are interdependent, and to fake an operation or contents of a pouch, all the registry, starting from the first minute of its existence, would have to be corrected.

Is it really impossible to lose my LiqBon™ savings? Certainly, it is possible. This does not refer to technology, but rather to user behavior. For example, having your phone stolen, a thief will be able to transfer all your LiqBons™ from your pouch to himself. Or, for example, if the mobile device breaks down, then all data including the pouch application will be lost. Nevertheless, every user can restore access to the LiqBon savings by installing a LiqBon™ Pouch application on a new phone, using the unique data, consisting of the name and the set of codewords ("code sequence" or "seed phrase"). But if the unique user data is lost or forgotten, the LiqBon savings will be irretrievably lost.

Note that if you forget the exact spelling of the name and the seed phrase used during the initial registration, then all your LiqBon™ savings will be inaccessible even with the help of the developer. So the pouch with your savings will remain unattended in the registry until a new user will manage to accurately reproduce your name with the seed phrase. Although the probability of such an event is so small that it is almost impossible.

Free To Redeem

Unlike the existing proprietary corporate loyalty programs with their illiquid points and miles, the open Liquid Bonus™ ecosystem allows free cross-business and cross-border use of LiqBon™ rewards. Every Liquid Bonus ecosystem community member can get and grant LiqBons anywhere and for anything - not just in the country of residence, but also on trips around the world.

Club LiqBon™ guarantees the true freedom to own and dispose of incentives. The rusty corporate loyalty points and miles are going back in time.

Who Needs These LiqBon™ Rewards!?

Every single user decides how to use the LiqBon™ Rewards. They can be given to another person as a token of gratitude or maybe spent at any participating store that already has its own seller's pouch. The important thing is that now absolutely any user or store can freely receive, save, give away and exchange their Liquid Bonuses without any risk of losing their savings due to a whim of a loyalty program owner.

Revoking Loyalty Points Fire Your Rights To Reward.

Have your points been invalidated just because the airline or supermarket no longer wanted to store them in the IT system? This is a very common practice for the traditional closed loyalty programs, where all conditions are determined by the retailers. So the buyers are left completely powerless in their ability to save and reward of the corporate awards. The point is that retail chains, airlines, banks, and other large businesses perceive the rewards as deferred liabilities to their customers. Therefore, they prefer to get rid of them from time to time so as not to spoil the business performance, even though it harms the image and the main goal of every loyalty program - to increase the customers' loyalty.

Liquid Bonuses LiqBons™ cannot be revoked since they are stored in an independent registry, where absolutely all operations are recorded and organic. It is impossible to delete LiqBon™ or erase an operation there. All LiqBon™ Pouches and their contents are interconnected, therefore, the entire registry would have to be reformatted from its beginning to the end for the sake of a tiny correction. Having received Liquid Bonuses™ in your Pouch, you can be sure that they will never expire, can not be deleted, or written off at the behest of the participating retailer or the system operator.

Would you like to keep your reward points or miles forever? Just ask your favorite retailer or airline if they have already started exchanging "excessive" points and miles to LiqBons™ instead of disposing of them by expiration. You can also ask them to stop discouraging customers from saving up new ones and killing their final hope of benefiting from loyalty programs.