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NEWS

FINSTICK Innovations launches the Augmented Geomarketing tool as part of the Liquid Bonus LiqBon™ Ecosystem.

Moscow, 06 May 2022 - FINSTICK Innovations have integrated the Augmented Geomarketing tool into its disrupting Liquid Bonus LiqBon™ rewards and feedback ecosystem. Unlike any other solution, the Augmented Geomarketing tool provides a better reach to motivated customers along with additional tools for tipping, rewarding and unfakable likes.

The COVID-19 pandemic has given a noticeable friction to retail proximity services. In the post-COVID "new normality", people have started to avoid crowded areas of large shopping malls, which are facing decreased customer flows. This trend has already had a negative impact on the implementation and use of proximity and geolocation marketing systems, designed on the high density of visitors to shopping areas and malls.

«Responding to the retail market transformation, answering the emerging needs of consumers and business, we have added the Augmented Geomarketing feature to the disrupting Liquid Bonus LiqBon™ ecosystem. I hope that in the upcoming summer vacation season, thousands of retail outlets, hotels, rental-apartment owners, as well as manufacturers, farmers and oter retailers will discover new opportunities for business development through direct local sales provided by the innovative LiqBon™ ecosystem.», pointed out Juli Kuznetsov, CEO of FINSTICK Innovations.

The concept of Augmented Geomarketing relies on maps for real time communication with motivated buyers. Unlike the common proximity marketing solutions, the Liquid Bonus LiqBon™ ecosystem allows participants to spread the coverage area from shopping centers to districts, cities, or regions. Therefore, retail business shall get the opportunity of establishing direct contact with potential customers in the conditions of extended coverage and supplemented marketing channel.

FINSTICK Innovations continues developing the Liquid Bonus LiqBon™ as the world's first universal and independent digital incentive token aimed at electronic tips, rewards, bonus points and promotions, as well as the emerging marketing opportunities associated with this disrupting tool. FINSTICK Innovations is opened to discuss cooperation opportunities with retail and digital professionals, as well as with potential partners interested in a new promising project.



About the Liquid Bonus LiqBon™: Liquid Bonus™ (abbreviated LiqBon™) is a versatile non-expiring irrevocable reward point designed for electronic tips and other individual rewards. Created as an open and independent token, it can be freely donated and accepted by companies, retailers, or individuals. LiqBon™ can also be used for retail customer acquisition campaigns, promotions, and the «loyalty roaming» service complementing traditional closed corporate loyalty programs.

Liquid Bonus™ has a user-friendly mobile interface provided by the mobile «LiqBon™ Pouch» application and adapted for all the buyers and sellers. LiqBon™ is fully independent, interoperable, and has no legacy loyalty program holding it back. As such, it is the Liquid Bonus™ that can consolidate the fragmented loyalty rewards market into a single and healthy ecosystem.

The mobile «LiqBon™ Pouch» application for Android is immediately available for downloading at https://play.google.com/store/apps/details?id=net.finstick.liqbon
The mobie «LiqBon™ Pouch» application for iPhone is still under development. Please stay tuned to get it first.

About Club LiqBon™: Club LiqBon™ (www.liqbon.club): is a valuable part of the disrupting Liquid Bonus™ ecosystem based on the state-of-the-art Blockchain solution invented by FINSTICK Innovations. It provides a unique combination of throughput, reliability, and security, eliminating most of the mass-market frictions related to the complexity and costliness of modern loyalty programs. It is also a free complimentary marketing tool aimed at unlocking the retail market potential by activating dormant customers who are motivated but don't visit. First of all, it is aimed at a wide range of smaller retail market players who either failed to implement their own CRM system for attracting and developing customers or launched it but have failed to compete with bigger retailers.
Club LiqBon™ provides direct interaction between smaller retailers and consumers, bypassing intermediaries. This interaction shall improve over time so buyers will be able to get cheaper first-hand products and services.

About LiqBon™ Community: Today, more than ever, we are missing associates and adeptors for improving the ecosystem and telling about its benefits. Therefore, we are looking for allies and regional associates who would soon become respected and influential members of the LiqBon™ driven public retail community. Please forward this press release to at least ten people you know who might be interested in it or who may find Liquid Bonus ecosystem useful to their business. We truly believe in the power of community. We also believe that small retailers and manufacturers can compete with the fat cats of the larger retail business by joining a free ecosystem consolidating smaller retailers and consumers. Please email us your suggestions for improving the service and your articles / opinions for publication in our blog LiqBon™. Please stay tuned to our Telegram, Twitter, MEDIUM.COM or Reddit. pour les dernières nouvelles de Liquid Bonus™. channel for the latest Liquid Bonus™ news. Also do not hesitate to join our Telegram discussion group.
You can also join our design, development, or promotion environment to make a feasible contribution to the Liquid Bonus™ development. Please send us your suggestions on how you can help the LiqBon™ ecosystem becoming more convenient and attractive so we can qualify which team yo can join.
We are looking for active regional coordinators who can become leaders of the LiqBon™ community in their region or even country.
Join us, and we will DO TOGETHER!

About FINSTICK Innovations: FINSTICK Innovations LLC (www.finstick.net) is a startup focused on disruptive IT technology for the emerging fintech, blockchain, community management, and digital retail markets. Founded in 2017, FINSTICK Innovations relies on highly motivated professionals in cryptography, mobile payments, smart cards, telecommunications, and value-added services. With over twenty years of hands-on experience and several invention patents, our team is the bearer of the best Russian practices in software design, development, optimization, and integration of complex IT systems.

FINSTICK Innovations announces the release of the mobile «LiqBon™ Pouch» application for its free use.

Moscow, 24 February 2022 - FINSTICK Innovations have completed Google compliance testing of the mobile «LiqBon™ Pouch» application and released it for free circulation. The «LiqBon™ Pouch» application is already available for downloading from the Google Play Store at the following link: https://play.google.com/store/apps/details?id=net.finstick.liqbon

The mobile «LiqBon™ Pouch» application is designed to store Liquid Bonus rewards and provide the possibility of their transfer (donates) from one member of the bonus reward ecosystem to another. It also allows retailers to create points of sale on the interactive community map and promptly introduce potential buyers to the actual "deals of the day."

The mobile «LiqBon™ Pouch» application is absolutely free of charge and does not impose any additional obligations on users. This also applies to the transaction cost; thus, there is no fee for Liquid Bonus transactions applied.

«With this user-friendly approach, we created a universal tool allowing quick and friction- and costless launch of marketing campaigns or even customer acquisition programs. We expect that entrepreneurs, small retail businesses, and numerous customers will appreciate the new marketing opportunities.», pointed out Juli Kuznetsov, CEO of FINSTICK Innovations.



About the Liquid Bonus LiqBon™: Liquid Bonus™ (abbreviated LiqBon™) is a versatile non-expiring irrevocable reward point designed for electronic tips and other individual rewards. Created as an open and independent token, it can be freely donated and accepted by companies, retailers, or individuals. LiqBon™ can also be used for retail customer acquisition campaigns, promotions, and the «loyalty roaming» service complementing traditional closed corporate loyalty programs.

Liquid Bonus™ has a user-friendly mobile interface provided by the mobile «LiqBon™ Pouch» application and adapted for all the buyers and sellers. LiqBon™ is fully independent, interoperable, and has no legacy loyalty program holding it back. As such, it is the Liquid Bonus™ that can consolidate the fragmented loyalty rewards market into a single and healthy ecosystem.

The mobile «LiqBon™ Pouch» application for Android is immediately available for downloading at https://play.google.com/store/apps/details?id=net.finstick.liqbon
The mobie «LiqBon™ Pouch» application for iPhone is still under development. Please stay tuned to get it first.

About Club LiqBon™: Club LiqBon™ (www.liqbon.club): is a valuable part of the disrupting Liquid Bonus™ ecosystem based on the state-of-the-art Blockchain solution invented by FINSTICK Innovations. It provides a unique combination of throughput, reliability, and security, eliminating most of the mass-market frictions related to the complexity and costliness of modern loyalty programs. It is also a free complimentary marketing tool aimed at unlocking the retail market potential by activating dormant customers who are motivated but don't visit. First of all, it is aimed at a wide range of smaller retail market players who either failed to implement their own CRM system for attracting and developing customers or launched it but have failed to compete with bigger retailers.
Club LiqBon™ provides direct interaction between smaller retailers and consumers, bypassing intermediaries. This interaction shall improve over time so buyers will be able to get cheaper first-hand products and services.

About LiqBon™ Community: Today, more than ever, we are missing associates and adeptors for improving the ecosystem and telling about its benefits. Therefore, we are looking for allies and regional associates who would soon become respected and influential members of the LiqBon™ driven public retail community. Please forward this press release to at least ten people you know who might be interested in it or who may find Liquid Bonus ecosystem useful to their business. We truly believe in the power of community. We also believe that small retailers and manufacturers can compete with the fat cats of the larger retail business by joining a free ecosystem consolidating smaller retailers and consumers. Please email us your suggestions for improving the service and your articles / opinions for publication in our blog LiqBon™. Please stay tuned to our Telegram, Twitter, MEDIUM.COM or Reddit. pour les dernières nouvelles de Liquid Bonus™. channel for the latest Liquid Bonus™ news. Also do not hesitate to join our Telegram discussion group.
You can also join our design, development, or promotion environment to make a feasible contribution to the Liquid Bonus™ development. Please send us your suggestions on how you can help the LiqBon™ ecosystem becoming more convenient and attractive so we can qualify which team yo can join.
We are looking for active regional coordinators who can become leaders of the LiqBon™ community in their region or even country.
Join us, and we will DO TOGETHER!

About FINSTICK Innovations: FINSTICK Innovations LLC (www.finstick.net) is a startup focused on disruptive IT technology for the emerging fintech, blockchain, community management, and digital retail markets. Founded in 2017, FINSTICK Innovations relies on highly motivated professionals in cryptography, mobile payments, smart cards, telecommunications, and value-added services. With over twenty years of hands-on experience and several invention patents, our team is the bearer of the best Russian practices in software design, development, optimization, and integration of complex IT systems.


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Une application mobile gratuite «Pochette LiqBon™» pour les petites entreprises a été lancée .

Eine kostenlose mobile Anwendung «LiqBon-Beutel™» für kleine Unternehmen wurde veröffentlicht .

È stata lanciata un'applicazione mobile gratuita «Borsa LiqBon™» per le piccole imprese .

Lanzó una aplicación móvil gratuita «La Bolsa LiqBon™» para pequeñas empresas.

Lançou um aplicativo móvel gratuito «A Bolsa LiqBon™» para pequenas empresas.

Küçük işletmeler için ücretsiz bir mobil uygulama «LiqBon™ keseniz» yayınlandı .

Η FINSTICK Innovations παρουσίασε την πρώτη εφαρμογή για κινητά στον κόσμο για τη συγκέντρωση και τη χρήση ανεξάρτητων ανταμοιβών Liquid Bonus LiqBon™.

How do loyalty programs [un]work?

Loyalty Games

Discount and loyalty programs were invented more than one century ago. Once upon a time, customers were given metal tokens and stamps issued by a different shop. In those distant times, people lived settled and traveled, at best, on horseback. They were going, by modern standards, not on a trip, but rather on a walk.

Since then, a lot has happened. But the want to stimulate sales, and ideally, to tie the buyer to the retailer, has remained. And, oddly enough, the methods in their essence have not changed significantly. Every store or retail chain strives to achieve pure customer loyalty. So they spend extraordinary amounts of money on developing CRM and loyalty programs, making changes to IT systems and cash desks, issuing plastic cards, mobile applications, and distributing them among customers, forgetting that such systems work great just in case no one else is doing it and become a real disaster for customers as soon as every retailer starts doing roughly the same... or almost every retailer because not everyone has enough resources to implement complex and expensive IT systems.

The sophisticated reader will probably notice that the era of plastic cards is already in the past. And today, everyone has a mobile to store numerous loyalty card numbers, and many retailers have already abandoned cards altogether and switched to mobile numbers and applications.

Yes, this is true. The point «issuing plastic cards and distributing them among buyers» is rapidly disappearing from the long list of necessary, and the user experience is becoming much more successful.
But in the era of mobile applications, illiquid points remain illiquid, no one canceled the arbitrariness of retail, and the accumulated bonus points continue to be revoked or depreciated at the command of «the boss of the whole loyalty» of the retail chain or airline.

The «loyalty» turned out to be bizarre. It seemed that retail built the system in the buyer's interests, who would stay with the store, chain, or airline in gratitude for the special treatment. But the result is we wanted the best, yet it turned out as always. Once feeling a donkey carrot, the buyer turned away from the offered gingerbread of points and miles while gravitating towards promotions with the money-up rule.

The idea behind the Liquid Bonus™

The idea of the “Liquid Bonus” as the unified token into which you can transfer your points, miles, and other rewards provided by retail chains, stores, and airlines, has appeared instantly. But it took a long time to find a solution that would not become another partnership or coalition of several sellers. You can come up with a new elegant solution that will bring success and money but will not change the essence. This time, my goal was not common for a business innovator.

For the Liquid Bonus™ to become attractive to buyers and retail chains, it must be truly global, i.e., it shall work not only with the majority of sellers but also be widely accepted in different countries. This tool should not interfere with the process already established by retailers or loyalty coalitions for their loyal customers. And it should not share any customer data accumulated in the loyalty program of an individual retail chain or loyalty program. At the same time, I thought, LiqBon™ must ensure trustful relationships between the participants in the system, even if initially they have no trust in each other at all and even some are direct competitors. By joining such a system, retailers and manufacturers would be able to expand the capabilities of their CRM systems while eliminating the worst drawback of existing loyalty programs - the periodic expropriation of accumulated loyalty points and miles.

But it turned to be that the major retail market players are not ready for "loyalty reward roaming" service today. Well, this is old news for me. Many years ago, when the author worked for the emerging mobile telecommunications industry, telecom operators did not want "to share their subscribers and profits with competitors" either. But later on, the network and international roaming appeared, which in some places began to generate even better revenues than intranet telco services. So I am strongly sure there is more to come!

Donate your valuable like to the author



Do you believe in the idea of a “loyalty reward roaming” service?

If yes, please join our community or follow our discussion group to provide your input in improving the Liquid Bonus™ ecosystem or connecting new consumers, manufacturers and service providers, shops, and merchants to it, so that everyone can enjoy shopping and selling with less intermediary frictions!

The Liquid Bonus LiqBon™ breaks stereotypes

The retail world is filled with numerous points and miles. Faced with overwhelming market saturation with loyalty programs, once cunning marketers have implemented direct cashback (paybacks for purchases), which has become a veritable parody of modern customer acquisition and retention programs and pulled retail players into the abyss of price wars.

Drawn into the "loyalty games", sellers and buyers have completely forgotten that value is always on the side of the consumer. After all, the buyer's activity and the ability to make things paid is the main market value. But it was retailers and their coalitions that usurped the means of rewarding, although they produce nothing than service.

Indeed, the loyalty program owner always reserves the right to change the rules of use and value of incentives, and in many cases does not hesitate, at its discretion, to reset the buyer's bonus account. Also, retail chains having the most comfortable position to communicate with consumers often screen out manufacturers and suppliers, preventing them from developing direct relationships with consumers and capitalizing on such opportunities.

We have invented the Liquid Bonus LiqBon™ and released it for free circulation as the world's first universal and independent incentive tool that works equally well for the benefit of all users, from buyers and small traders to large manufacturers and international retail chains.

While this new reward ecosystem called «Club LiqBon™» is in its infancy, we hope that through the user community it will become a reliable and mature service capable of eliminating much of the existing injustice regarding the accrual and write-offs of bonus points and miles.

Join us and we will do it all together!